Roku fireapp7/4/2023 ![]() ![]() However, template-based channels couldn’t offer a consistent cross-platform UI, wide monetization options and the capability of integrating third-party analytics providers into the app, such as Google Analytics or Brightcove.įor content creators looking for a more sophisticated channel, including a more robust, custom UI, features and user data collection, custom channel development is required. They offer faster development along with lower costs. The development suite requires a bit of familiarity with programming (or the ability to follow the instructions in Amazon’s tutorial video), but does not require any actual writing of code in Java, which is the coding language the platform uses.įor many content creators, a simple, template-based app is the best way forward to bringing content to CTV. To develop apps with the Fire TV App Builder, you need Android Studio, Java Development Kit version 8 or newer, a Fire TV or Fire TV Stick, a television with an HDMI port, your content uploaded to a server, and information like your title and description texts and images handy. Fortunately, it also provides the ability to code on top of the development suite’s pre-existing architecture. The Fire TV App Builder has its own app building architecture, but it is a bit more complicated to use. Roku’s Direct Publisher is by far the least technically complicated way to get your content into the CTV universe. Roku will also automatically take care of all software updates. You can do all this without writing a single line of code, since Roku has done all the work of coding the architecture for you. The wizard will walk you through naming your channel, connecting it to your content, laying out and categorizing your content, uploading your chosen graphics and artwork, and linking it to the Roku ad server to monetize your creation. Roku’s Direct Publisher provides a straightforward feed-based tool for channel building, with a step-by-step wizard to guide you through creating your branded Roku channel. To get started, just check out these instructions for Roku, and these ones for Fire TV. With the Fire App Builder, you can also build on top of the blocks assembled in the development suite by adding your own code. Roku and Amazon have already done the heavy lifting by creating the code that powers those features and ensures they work together. ![]() Both suites work on the same principle – builders can pick and choose from a set of options for their channel aesthetics, function, and design. Roku’s is called the Roku Direct Publisher Amazon’s Fire TV is called the Fire App Builder. Roku and Amazon offer their own development suites for creating your CTV channel. Development options range from simple, template-driven setups (available for Roku and Amazon Fire TV) to more complicated custom development. Let’s look at how you can share your videos with the world by creating an on-demand video channel for CTV.įor studios, producers and independent artists looking to bring their content libraries to CTV, there are 4 main platforms to consider: Roku, Amazon Fire TV, Apple TV, and Google TV. There are many brilliant content creators out there who have great work they can bring to the CTV universe, and you might be among them. ![]() In 2020, Leichtman Research Group found that there were 400 million connected TV devices in US households, and that 80% of them had at least one connected TV device. ![]() The number of CTV channels on top platforms has been growing to match the increasing number of CTV users. ![]()
0 Comments
Leave a Reply. |